The Hospitality Digital Performance Blueprint
A strategic framework for operators to understand where digital revenue is gained, lost and hidden within the modern guest journey. 40 pages. Built for CEOs, COOs, Marketing Directors and Digital leaders.
Understand where digital revenue is gained – and lost
Build one unified view of digital performance
Diagnose gaps across your estate with confidence
A clear framework for understanding digital performance across your estate.
A clear framework for understanding digital performance across your estate.
The Blueprint brings together the patterns we see across pubs, inns, hotels and multi-site groups — highlighting where visibility breaks down, where demand is lost without being measured, and what good digital performance really looks like today.
It provides one unified view across websites, marketing, tracking, systems, guest journeys and commercial data — designed to give operators clarity, alignment and a practical starting point for improvement.
What’s inside?
Inside, you’ll find a breakdown of the four biggest digital revenue black holes, a modern view of the guest conversion journey, a practical digital scorecard and a sector-wide model for joining up marketing, data, tech and commercial performance.
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A strategic asset for senior leaders.
Understand where revenue is being lost in the digital journey, how to regain visibility and what ‘good’ looks like for modern hospitality operators. Get immediate access to the full 40-page Blueprint.